DROPPA
DROPPA
Redefining Delivery Management for Online Businesses
Redefining Delivery Management for Online Businesses
Redefining Delivery Management for Online Businesses
MY ROLE
MY ROLE
User Researcher
User Researcher
UX Designer
UX Designer
UI Designer
UI Designer
YEAR
YEAR
2022
2022
TOOLS USED
TOOLS USED
Overview
Overview
Droppa is a delivery logistics app aimed at helping online vendors streamline their delivery operations. The platform connects vendors to a network of drivers and couriers, ensuring that goods are efficiently delivered to customers.
This case study focuses on the design and development of the vendor interface, the core tool through which vendors can manage their deliveries, track shipments, and communicate with drivers.
The goal is to create an intuitive, user-friendly interface that reduces the friction involved in logistics and delivery management for small and medium-sized online businesses.
Droppa is a delivery logistics app aimed at helping online vendors streamline their delivery operations. The platform connects vendors to a network of drivers and couriers, ensuring that goods are efficiently delivered to customers.
This case study focuses on the design and development of the vendor interface, the core tool through which vendors can manage their deliveries, track shipments, and communicate with drivers.
The goal is to create an intuitive, user-friendly interface that reduces the friction involved in logistics and delivery management for small and medium-sized online businesses.
Droppa is a delivery logistics app aimed at helping online vendors streamline their delivery operations. The platform connects vendors to a network of drivers and couriers, ensuring that goods are efficiently delivered to customers.
This case study focuses on the design and development of the vendor interface, the core tool through which vendors can manage their deliveries, track shipments, and communicate with drivers.
The goal is to create an intuitive, user-friendly interface that reduces the friction involved in logistics and delivery management for small and medium-sized online businesses.
Problem Statement
Problem Statement
Online vendors face multiple challenges when managing deliveries, such as:
Time-consuming logistics planning.
Difficulty in tracking multiple orders.
Managing communication between drivers and customers.
Lack of real-time delivery status updates.
The existing solution either lacks these functionalities or is too complex for small business owners.
Online vendors face multiple challenges when managing deliveries, such as:
Time-consuming logistics planning.
Difficulty in tracking multiple orders.
Managing communication between drivers and customers.
Lack of real-time delivery status updates.
The existing solution either lacks these functionalities or is too complex for small business owners.
Online vendors face multiple challenges when managing deliveries, such as:
Time-consuming logistics planning.
Difficulty in tracking multiple orders.
Managing communication between drivers and customers.
Lack of real-time delivery status updates.
The existing solution either lacks these functionalities or is too complex for small business owners.
Business Problem: Droppa needed a user-friendly vendor interface that could automate logistics, while also being intuitive enough for small businesses to use without extensive training.
Business Problem: Droppa needed a user-friendly vendor interface that could automate logistics, while also being intuitive enough for small businesses to use without extensive training.
Business Problem: Droppa needed a user-friendly vendor interface that could automate logistics, while also being intuitive enough for small businesses to use without extensive training.
Business Goals
Business Goals
The main business goals for Droppa are:
Increase adoption among online vendors: By offering a streamlined interface, the goal is to onboard more vendors who will rely on Droppa for their logistics needs.
Improve vendor satisfaction: Ensure that vendors have a hassle-free experience from booking deliveries to tracking them.
Grow market share: Compete with existing logistics platforms by providing better user experiences and features tailored to online vendors.
Build trust and reliability: Provide real-time updates, fast deliveries, and effective customer service to help vendors feel confident in Droppa’s service.
The main business goals for Droppa are:
Increase adoption among online vendors: By offering a streamlined interface, the goal is to onboard more vendors who will rely on Droppa for their logistics needs.
Improve vendor satisfaction: Ensure that vendors have a hassle-free experience from booking deliveries to tracking them.
Grow market share: Compete with existing logistics platforms by providing better user experiences and features tailored to online vendors.
Build trust and reliability: Provide real-time updates, fast deliveries, and effective customer service to help vendors feel confident in Droppa’s service.
The main business goals for Droppa are:
Increase adoption among online vendors: By offering a streamlined interface, the goal is to onboard more vendors who will rely on Droppa for their logistics needs.
Improve vendor satisfaction: Ensure that vendors have a hassle-free experience from booking deliveries to tracking them.
Grow market share: Compete with existing logistics platforms by providing better user experiences and features tailored to online vendors.
Build trust and reliability: Provide real-time updates, fast deliveries, and effective customer service to help vendors feel confident in Droppa’s service.
Target User
Target User
The target users for the Droppa vendor interface are small to medium-sized online vendors who sell products through platforms such as WhatsApp, Instagram, or their own websites. These vendors often work solo or with small teams and need an easy solution to manage their delivery needs without relying on larger, more complex delivery logistics systems.
The target users for the Droppa vendor interface are small to medium-sized online vendors who sell products through platforms such as WhatsApp, Instagram, or their own websites. These vendors often work solo or with small teams and need an easy solution to manage their delivery needs without relying on larger, more complex delivery logistics systems.
The target users for the Droppa vendor interface are small to medium-sized online vendors who sell products through platforms such as WhatsApp, Instagram, or their own websites. These vendors often work solo or with small teams and need an easy solution to manage their delivery needs without relying on larger, more complex delivery logistics systems.
User Research
User Research
Primary Research:
To understand the needs of the users, I conducted interview with vendors from different industries, focusing on how they manage their logistics. Below is the list of questions I asked them.
Primary Research:
To understand the needs of the users, I conducted interview with vendors from different industries, focusing on how they manage their logistics. Below is the list of questions I asked them.
Primary Research:
To understand the needs of the users, I conducted interview with vendors from different industries, focusing on how they manage their logistics. Below is the list of questions I asked them.
Key Insights
Key Insights
From my vendor interviews, four (4) main pain points were discovered:
Vendors want a simple, clutter-free dashboard to manage deliveries.
Real-time tracking and easy communication with drivers were highly requested features.
Vendors need a platform that allows flexible scheduling, including same-day or scheduled deliveries.
Many vendors expressed frustration with the lack of a notifications system for status updates during the delivery process.
From my vendor interviews, four (4) main pain points were discovered:
Vendors want a simple, clutter-free dashboard to manage deliveries.
Real-time tracking and easy communication with drivers were highly requested features.
Vendors need a platform that allows flexible scheduling, including same-day or scheduled deliveries.
Many vendors expressed frustration with the lack of a notifications system for status updates during the delivery process.
From my vendor interviews, four (4) main pain points were discovered:
Vendors want a simple, clutter-free dashboard to manage deliveries.
Real-time tracking and easy communication with drivers were highly requested features.
Vendors need a platform that allows flexible scheduling, including same-day or scheduled deliveries.
Many vendors expressed frustration with the lack of a notifications system for status updates during the delivery process.
Competitive Analysis
Competitive Analysis
My focus for this analysis was on four major logistics and delivery companies—Speedaf, GIG (God is Good) Logistics, DHL, and Kwik Delivery—to understand their strengths, weaknesses, and differentiators. The goal is to identify opportunities for Droppa's vendor interface to better serve online vendors.
My focus for this analysis was on four major logistics and delivery companies—Speedaf, GIG (God is Good) Logistics, DHL, and Kwik Delivery—to understand their strengths, weaknesses, and differentiators. The goal is to identify opportunities for Droppa's vendor interface to better serve online vendors.
My focus for this analysis was on four major logistics and delivery companies—Speedaf, GIG (God is Good) Logistics, DHL, and Kwik Delivery—to understand their strengths, weaknesses, and differentiators. The goal is to identify opportunities for Droppa's vendor interface to better serve online vendors.
Features
Features
The following features were prioritized for the Droppa vendor interface based on the research findings:
The following features were prioritized for the Droppa vendor interface based on the research findings:
The following features were prioritized for the Droppa vendor interface based on the research findings:
Home Dashboard: A centralized place for vendors to view, manage, and track all orders.
Home Dashboard: A centralized place for vendors to view, manage, and track all orders.
Home Dashboard: A centralized place for vendors to view, manage, and track all orders.
Order Creation: A simplified process for inputting order details, selecting the delivery method (same-day, scheduled), and confirming driver availability.
Order Creation: A simplified process for inputting order details, selecting the delivery method (same-day, scheduled), and confirming driver availability.
Order Creation: A simplified process for inputting order details, selecting the delivery method (same-day, scheduled), and confirming driver availability.
Real-Time Tracking: GPS-enabled tracking for live updates on where a delivery is, with estimated arrival times.
Driver Communication: In-app messaging to communicate directly with drivers, reducing reliance on external communication tools like SMS or phone calls.
Notifications & Alerts: Real-time push notifications when the delivery status changes (picked up, in transit, delivered).
Real-Time Tracking: GPS-enabled tracking for live updates on where a delivery is, with estimated arrival times.
Driver Communication: In-app messaging to communicate directly with drivers, reducing reliance on external communication tools like SMS or phone calls.
Notifications & Alerts: Real-time push notifications when the delivery status changes (picked up, in transit, delivered).
Real-Time Tracking: GPS-enabled tracking for live updates on where a delivery is, with estimated arrival times.
Driver Communication: In-app messaging to communicate directly with drivers, reducing reliance on external communication tools like SMS or phone calls.
Notifications & Alerts: Real-time push notifications when the delivery status changes (picked up, in transit, delivered).
Final UI
Final UI
OUTCOME
OUTCOME
OUTCOME
Key Results:
Vendors rated the interface at an average of 4.6/5 for usability.
Feedback highlighted how real-time tracking and streamlined workflows improved their operations.
Key Results:
Vendors rated the interface at an average of 4.6/5 for usability.
Feedback highlighted how real-time tracking and streamlined workflows improved their operations.
Key Results:
Vendors rated the interface at an average of 4.6/5 for usability.
Feedback highlighted how real-time tracking and streamlined workflows improved their operations.
Next Steps:
Iterate on the design based on vendor feedback.
Expand features such as integration with more e-commerce platforms and support for international shipping.
Next Steps:
Iterate on the design based on vendor feedback.
Expand features such as integration with more e-commerce platforms and support for international shipping.
Next Steps:
Iterate on the design based on vendor feedback.
Expand features such as integration with more e-commerce platforms and support for international shipping.
This project strengthened my skills in user research, wireframing, prototyping, and usability testing. The final design not only met the needs of Droppa's target audience but also positioned the platform as a valuable partner for online vendors.
This project strengthened my skills in user research, wireframing, prototyping, and usability testing. The final design not only met the needs of Droppa's target audience but also positioned the platform as a valuable partner for online vendors.
This project strengthened my skills in user research, wireframing, prototyping, and usability testing. The final design not only met the needs of Droppa's target audience but also positioned the platform as a valuable partner for online vendors.
I design intuitive, user-focused digital products that bring ideas to life and drive impactful results for brands.
EXPLORE
© 2024 All Rights Reserved by Mariam Asiwaju-Bello
I design intuitive, user-focused digital products that bring ideas to life and drive impactful results for brands.
EXPLORE
© 2024 All Rights Reserved by Mariam Asiwaju-Bello
I design intuitive, user-focused digital products that bring ideas to life and drive impactful results for brands.
EXPLORE
© 2024 All Rights Reserved by Mariam Asiwaju-Bello
I design intuitive, user-focused digital products that bring ideas to life and drive impactful results for brands.
EXPLORE
© 2024 All Rights Reserved by Mariam Asiwaju-Bello